Great service is NOT a differentiator; it’s an expectation. Any business worth it’s salt will do whatever they can to go above and beyond. In today’s highly competitive business environment, the struggle exists to create total customer satisfaction, because, without satisfied and loyal customers, you won’t have much of a business right?! While not […]
Keeping Your Brand Consistent
We all want our business to stand out and stand apart. We live in a visual world where brands are becoming memorable and easily identifiable. We all can think of dozens, if not hundreds, of brands that we can instantly recognize, for example, we can all recognize: Target from their big red bullseye Nike with their simple checkmark “swoosh” Apple’s iconic […]
#Thankful: 12 Ways to Thank Customers
“Thank you.” It’s such a simple phrase, but one that means the world to those who hear it. This is especially the case in business, where showing your appreciation to your clients is of utmost importance, because without customers, there is no business. As we jump into the holiday season, never is it more important to thank your customers and express your gratitude […]
Action Worthy Call-To-Actions
With the help of one small tool, you can significantly increase the chances of converting potential customers into buyers, generating revenue, and growing your business. Sound good? Enter the CTA (call-to-action). This small yet mighty tool can increase your conversions! If you are struggling to get sales or to convert visitors to customers, don’t give up! Kick those calls-to-action up a notch. Let’s take […]
The Laws of Attracting Your Dream Client
Every business owner has a “dream client”, but not everyone knows how to attract them! As a marketing manager, I myself had to buckle down and tighten up my sales skills to find a strategy that works for my business. The secret? Rather than using cheesy sales tactics, opt for attraction marketing! It doesn’t have to be complicated, but there are some tricks of the […]
What is a Ghostwriter?
Ever wondered what the term “ghostwriter” is all about? Essentially, a ghostwriter is a content writer that is paid to write for someone else. The key here is that they aren’t credited as the author, the person who hired them is! This frees up your time to work on the business, gets engaging content that makes prospects […]
