Is there enough support for Sales to win with your prospects without good marketing? Maybe sales can win on its own in some rare cases. The key to give sales optimal success for your organization is all in the right marketing activities. But with so many possible activities when it comes to marketing, it’s understandable […]
Does your Online Visibility Matter?
Around here, our team does alot of networking, so the question commonly comes up ‘does online actually matter if people know me? Am I actually missing out on new business or is this all just snake oil? Short answer, yes. You’re leaving potential new clients on the table and your online competitors are likely getting […]
Content for Charities
Charities want their funds to be focused on the good they do in the community, not overspent on traditional marketing and paid advertising. But nonprofit companies need to focus on marketing to engage their community in the cause. An easy and effective way for nonprofits to get website traffic without spending a fortune on paid […]
The Difference Between Sales & Marketing
While both are similar in that they are concerned with increasing revenue, these two roles are wildly different. Yet many small businesses will have their sales team try to do both jobs! They are closely related; however, marketing has a crucial role in supporting sales. Both sales and marketing are crucial to the success of […]
How to Stand Out this Black Friday…Or Any Day Really
It seems like the holidays are coming earlier and earlier every year. Black Friday (and Cyber Monday) deals are trending earlier and earlier too. Every company wants to end the year with big numbers in Q4, and that means that you have to have big sales during the week of Black Friday. So knowing that […]
How Google Ranks Content
Some people ask for referrals, but most people will take their search to the best referrer there is –Google. There’s a reason that it is a verb (“Let’s Google It”). Prospective clients tend to use these online searches to find exactly what they need, when they need it and to answer questions they have if […]
