In a permanently evolving and highly competitive digital landscape, it is vital your business has a specific and targeted social media strategy. Through social media, a brand can directly interact with its audience and build a community of loyal customers who crave its products or services. Social media platforms present an opportunity to gain your […]
Marketing Ideas to Scare Up Sales this Halloween
Halloween is not just about trick or treating and spooks galore, it is one of the best holidays to unleash your creativity and have fun with your marketing strategy. Whether you send out a spooky email campaign or share Halloween-inspired social media posts, there are ample ways to take advantage of the season! With Halloween just around the […]
Make the Most of Fall with These Marketing Tips
Fall is here! And as pumpkin spice starts to take over, it’s time to start thinking about your marketing strategy for the autumnal season. The fall season offers many opportunities to improve your presence and marketing strategy—and gain new customers. Here are Charisma’s favorite marketing tips to try this fall. Strategize with Fall in Mind […]
5 Ways to Use an Announcement Bar on Your Website
Your website is your potential customer’s first impression of you and your brand online. Adding an announcement bar on your website allows you to announce and news, discounts, and events with website visitors and increase your sales! Plus, announcement bars are less intrusive than pop-ups as they only appear at the top of the screen. Scroll to […]
Benefits of Evergreen Content
No one wants to feel like old news—especially in the business world! Many companies spend a good amount of time and effort on marketing content that aligns with the latest buzzworthy trends; and while these timely pieces might do the trick now, their shelf life is brief. Chasing trends and churning out “single-use” content is not sustainable for […]
What is Social Listening and Why is it Important?
People are talking, are you listening…? Social listening has become an integral part of many businesses marketing strategies because it allows them to track, analyze and respond to the conversations that are being held about them on social media. It is a crucial aspect of audience research and can give your brand ideas for content and product or service […]
