What makes customers loyal to your business? While some companies may feel that good customer service is enough, the reality is that just simply meeting customer expectations does not win loyalty these days; it is a little more complicated than that. You must work consistently to engage and develop a connection with your customers to foster true loyalty. Here are […]
Why Your Website Needs a Custom 404 Page
We’ve all been browsing on the Internet and at some point, clicked a link on a page that tells us that the original page no longer exists. This page is known as a 404 error. Oops… Don’t lose potential customers! Use this opportunity to inject some of your brand’s personality into a custom 404 page […]
5 Must-Haves for an Optimized Homepage
Your homepage is your introduction to prospective customers or new clients. It shows them who you are, what you are offering, and your brand’s vibe. It is your first (and possibly only) chance to capture their attention, build trust and credibility, and ultimately lead them to buy your product or service. SEO nerd moment: it’s likely 85+% of your traffic that comes to […]
Searching for the Best: Marketing Tips for Lawyers
Law firms are one of the most competitive spaces in the market today, and with the number of users using the web to get information, it can be difficult to stand out from the crowd when marketing a law firm. People want to know that you are the best lawyer for their needs; therefore, trust (quickly) is key for attorneys. […]
9 Things You Should Know About Your Customer
So, you might know who your target customer is, but do you know how to talk to them? When growing a business and building a meaningful, relevant, and magnetic brand, there are key things you should know to speak to your audience on a level that builds a connection and trust. Ready to learn how to speak […]
The Benefits of Networking for Small Businesses
Full disclosure: Our team does a lot of networking…We truly believe people do business with those they know, like, and trust. Trust is key. Small businesses are the backbone of the economy in the United States, and with 30.2 million small businesses 99.9% of the whole business sector in our country is made up of […]
