In today’s business world, simply having a functioning website isn’t nearly enough. Your website needs to look professional, be informative, and most important of all, be easily accessed by your potential clients. Ultimately, your website needs to make a strong first impression. Otherwise, you will be competing for the attention of your audience alongside […]
The Pros and Cons of Using Discounts in Your Marketing
To discount or not to discount. That is the question… Everyone loves a good deal. While coupons and discounts can drive customers to your website, boost engagement, and generate new revenue, there are many things to consider before deciding to implement a discount into your business strategy. Will a discount lessen the perceived value of your […]
The 7 Essential Habits of a Healthy Entrepreneur
The life of an entrepreneur can be tough. From attending meetings and creating content to capturing the attention of an audience for your products and services, entrepreneurship is a busy yet fun and exhilarating ride. To be productive and successful as an entrepreneur, it’s important to prioritize your health and take some downtime, and shut off your screens. The hustle can wait. Here are […]
Carry Marketing Momentum into the New Year
The New Year brings a burst of inspiration to people in every field of business, and oftentimes businesses set great goals to achieve in the coming year. And as the finish line for the year approaches, they tend to ramp up, trying to set a good tone and finish the year out strong! Don’t stop there! Carry that momentum into the new year, trying more strategies and putting […]
How to Sleigh Your Holiday Email Marketing
If you haven’t started sending holiday emails yet, NOW is a great time to start as we approach the end of December. As everyone races to check off the items on their gift shopping list – and perhaps consolidate a wishlist of their own – now is the perfect time to snag the attention of […]
New Angles for Your Content Strategy
With all the content that is out there online today, it’s easy to feel like you’ve seen the same thing over and over! When you’re the one creating it, sometimes it feels hard to make original content. No matter how many people have done the same old thing, adding a fresh, new twist to an idea can […]
