Use your words… Where would any business be without sales? And how do these businesses sell? It’s not magic. It’s the right wording (imagery counts too) of course! To get people to buy what you’re selling, you need to choose your messaging carefully. Without the right message, your marketing won’t work the best for you […]
Top Marketing Tasks You Can Start Today to Increase Your Sales this Year
Is there enough support for Sales to win with your prospects without good marketing? Maybe sales can win on its own in some rare cases. The key to give sales optimal success for your organization is all in the right marketing activities. But with so many possible activities when it comes to marketing, it’s understandable […]
Does your Online Visibility Matter?
Around here, our team does alot of networking, so the question commonly comes up ‘does online actually matter if people know me? Am I actually missing out on new business or is this all just snake oil? Short answer, yes. You’re leaving potential new clients on the table and your online competitors are likely getting […]
Content for Charities
Charities want their funds to be focused on the good they do in the community, not overspent on traditional marketing and paid advertising. But nonprofit companies need to focus on marketing to engage their community in the cause. An easy and effective way for nonprofits to get website traffic without spending a fortune on paid […]
The Difference Between Sales & Marketing
While both are similar in that they are concerned with increasing revenue, these two roles are wildly different. Yet many small businesses will have their sales team try to do both jobs! They are closely related; however, marketing has a crucial role in supporting sales. Both sales and marketing are crucial to the success of […]
How Google Ranks Content
Some people ask for referrals, but most people will take their search to the best referrer there is –Google. There’s a reason that it is a verb (“Let’s Google It”). Prospective clients tend to use these online searches to find exactly what they need, when they need it and to answer questions they have if […]
