There are a lot of businesses that spend valuable time and money to convince people that they treat customers like friends & family. You know the flowery mission statements. The two thumbs up photos plastered on social media. The feel good commercials and ads of smiling, happy customers interacting with employees. But treating customers like […]
New Line of Customer Communication: Text Support for Better Customer Service & Marketing
You don’t have to be a big business with a large marketing budget to offer on-the-go support via text messages. I believe there’s something to be said about the level of personalized customer service and attention that smaller businesses can provide to their buyers. And, text messages are about as personal as you can get. […]
Do Tell…Using Storytelling to Translate Into Sales
There’s a lot of storytelling going on in business today. Your marketing team tells stories; your sales and customer service team tells stories; the business development team tells stories, and….well, you get the picture. When it comes to branding strategy, the story (or more accurately a series of stories) you’re telling is a useful tactic […]
How Often is too Often When it Comes to Your Emails
Your customers are on their phones most of the day and according to a 2015 BlueHornet survey, nearly 60% of people surveyed said they checked email more than 4 times per day! The same survey found that consumers look at their phone more than 150 times a day, on average. Clearly, email is one of […]
Thinking of Mapping the Customer Journey? Don’t Miss this Key Step!
I’m sure you don’t intentionally set out to offer a lackluster brand experience. Generally, I’d say most businesses are very invested in providing the best experience possible, they just are buried under a mountain of marketing metrics that paralyze them from taking action to improve their customer experience or other things are viewed as a […]
Welcome to the Omnichannel Revolution
Relating better with customers isn’t just a US-based initiative. The change to an omnichannel strategy is a world-wide phenomenon. Buyers don’t just walk into your store and make a purchase anymore. Now as recent research from Google suggests, over 40% of in-store consumers research online while in stores. It’s important now more than ever that […]
