Webinars are a great marketing tool for many reasons. First and foremost, you’re talking to highly qualified leads and your engaged customers. Webinars are effective in bringing people & their shared interests together. By hosting these presentations, you have the opportunity to showcase your chops and thought leadership in your field. Webinars afford your business […]
Building a Squad of Brand Ambassadors
When you’re trying to promote your message and brand, you’ve probably already included the basics into your marketing strategy: content marketing, social media, and email. But there’s a marketing resource that many companies leave untouched: your fans & customers (who I’ll call your advocates). One of the most powerful tools in marketing is still word […]
How to Have Stellar Customer Service
Here’s the deal: no one wants to have to deal with customer service. Ever. This means that there is an issue with our order, the product is broken, or we can’t find the answer to our question. Long story short, tensions are running a bit high. Bad customer service is no laughing matter. Many customers […]
Are You Killing Your Marketing Strategy?
Like it or not, marketing is everywhere and we’re immersed in hundreds of marketing messages daily. In order to get people to know about the amazing benefits of your business, you have to do marketing in some capacity. Being in the marketing field for a while now and before that sales, I’ve seen some people […]
3 Tips to Communicate with Charisma
Charisma means ‘compelling attractiveness or charm that can inspire devotion in others’. What business doesn’t want to inspire devotion in their customers? Whether you’re an entrepreneur looking to make a successful pitch to attract investors, or a salesperson reaching out to new clients communicating with charisma is an important part of your success. Charisma is […]
Where Are You Now? It’s Time for a Marketing Audit
It’s that time of year where you reflect back on the past 12 months, and think about what enhancements you can make next year. Since you’re in reflection mode anyway, it’s a good time for an audit….Don’t be scared! It’s time for a marketing audit. A marketing audit is an integral part of your marketing […]
