So you want to start a podcast? This is something that is coming up with my business partners and networking groups a lot lately so I thought I’d share my take on how to set your podcast up for success! Just over 20% of the U.S. population listen to podcasts regularly with most podcast listening […]
Finding More Energy in Your Life and Your Work
I don’t know about you, but there definitely have been several days recently where I’m sure to an outside eye, it basically looks like I’m just staring at the computer pleading that inspiration comes and slaps me upside the head. It’s the time of year where I want to focus on friends and loved ones, […]
What is a Net Promoter Score?
Your Net Promoter Score (NPS) is a powerful tool to measure client satisfaction and loyalty with one question. This piece of the customer experience predicts business growth and helps jumpstart enhanced business performance. It looks like this: On a scale of zero to 10, with 10 being highest, what’s the likelihood that you would recommend […]
8 Common SEO Mistakes
Guest Blog alert! Check out my thoughts on common SEO copywriting mistakes originally published for my friends at Webhead Interactive. Here are 7 very common SEO mistakes plus an extra one for my Charisma Insiders! There is no shortage of don’ts when it comes to SEO copywriting. But, sometimes these mistakes can weaken your brand […]
What is Local Marketing?
You may have heard of geofencing, or possibly even hyperlocal marketing. But today, I want to share a bit of what local marketing is and what it means for your small business. It’s all about convenience, as evidenced by the increase in online shopping, so few local companies draw in customers who live further than […]
Strategies to Increase Repeat Purchases
There’s a marketing adage that it costs more to get new customers than to retain your old ones, and it’s SO TRUE! That’s why I believe the best thing for your business success is to build loyal brand advocates. It’s more important than ever that you generate new growth with your pipeline of current customers. […]
