Social media is a vital marketing channel for businesses both big and small. Everyone wants to know how their business can grow with social media marketing as part of their content marketing strategy. But, where to start? Get going on the right foot with these tips to start a social media marketing strategy. Social Strategy […]
8 Reasons Your Brand Needs Customer Stories
Who doesn’t love a good story? Your customer’s stories are the way that your brand message can be effectively conveyed in a short amount of time. And, in a compelling way. Stories help to gain attention and rise above the clutter for the people you’d like to target. Stories are one of my favorite marketing […]
What is a SWOT Analysis?
I did this recently in one of my networking groups and was surprised to learn it was something many of the small business owners hadn’t done before. I firmly believe business and marketing plans should contain SWOT analyses; I find it’s a beneficial tool to help you gauge potential business decisions and key issues. SWOT […]
Tips to Stop Winging Your Sales
“If you fail to plan, you are planning to fail.” –Benjamin Franklin Few companies create a sales strategy for their reps to follow for prospecting. Instead, you’ll find silos of information and detailed product knowledge, combined with irrelevant (and at times in my experience) and outdated sales collateral from the marketing department. With the absence […]
The Importance of Customer Onboarding
It may sound boring, but it’s not! Here’s the deal: you’ve done all the marketing leg work and you finally got the sale so you’re going to stop impressing the client now that you have them hooked? I don’t think so! To minimize the initial churn (buyer’s remorse, not meeting expectation, etc) between acquisition and […]
7 Guidelines to a Great Brand Lookbook
One of my favorite ways to get people talking and excited about your products is a lookbook! These originated in the fashion industry and have since been adopted by home goods and other types companies. I believe lookbooks are a highly effective form of brand storytelling; especially as our attention spans get shorter and shorter. […]
