Halloween is not just about trick or treating and spooks galore, it is one of the best holidays to unleash your creativity and have fun with your marketing strategy. Whether you send out a spooky email campaign or share Halloween-inspired social media posts, there are ample ways to take advantage of the season!
With Halloween just around the corner, get some ideas for delightfully dreadful marketing ideas from Charisma that will scare up sales this spooky season!
Tweak Your Branding
What better way to get into the spirit of Halloween than with some small tasteful tweaks to your branding?
While you don’t need to go all out with your Halloween branding efforts, small changes like adding Halloween elements to your cover image on Facebook or profile photos can be a fun way to get spooky, no matter your industry.
If you run Halloween sales or promotions, include an announcement or promo code on the cover image of your website to help scare up sales.
Come Up with Bone Chilling Holiday Deals
People are beginning to shop for the holidays earlier in the year, and the Halloween season is a great chance for you to offer discounts and deals for your customers to get in on the early bird sales fever. Plus, this gives you a BIG start to your holiday sales!
Use social media and your email marketing campaigns to spread the word about your scary promos and spooktacular sales. Just make sure to spread the word so well that your customers don’t miss out on your deals, especially if you only offer them a few times a year.
Spook Up Your Website
While social media and email are crucial to your marketing strategy, take every effort to boost your Halloween sales and make some spooky tweaks to your website for the season. Customers are more likely to buy from a company that they relate to on an emotional level.
Add a spooky overlay to your website, or sprinkle Halloween-inspired icons like bats, pumpkins, and skulls around your website. Or switch to a spooky font and alter the names of your products to suit the season like “Creepy Cake Decorations,” or “Spooky Coffee Drinks”.
Write a Halloween-Inspired Blog Article
Whether you are a plumber, an electrician, lawyer, or a coffee business, there are ample opportunities to create fun yet informative Halloween-inspired posts for your blog. If you run an interior decorating company, list the top ways to decorate for Halloween, or if you are a plumber, discuss those spooky noises your plumbing should never make.
See? You can incorporate the spooky spirit into many aspects of your business without being childish!
Create a Ghastly Social Media Campaign
Having one or two Halloween-related social media posts a week during October can be a great idea. Decorate your social profiles and include Halloween imagery, GIFs, and videos, all relating to your business or industry of course!
Create a Halloween-inspired infographic
If it includes a link to your website and your logo, it doesn’t have to be directly related to your industry.
Try something like:
- Top 10 Scariest Halloween Movies
- Most Popular Halloween Candy
- Classic Halloween Costumes
- Halloween Facts
Or take it a step further and relate it to your business and give them a tip like how to fix spooky flickering lights if you are an electrician. Just make sure to share it across your social channels.
Run a social media poll
Engage your followers on your social channels and run a poll like who on your staff has the best Halloween costume, or what the best Halloween candy is.
Engage with your audience even further and run a Halloween-themed contest and encourage customers to take part in a Halloween bake-off, decoration photo contest, or pet costume showdown.
Run these contests on your most engaged-with social media platform and make entry conditional like using a specific Halloween-themed hashtag, tagging friends, or liking and sharing a post.
Time It Right
As with all seasonal marketing, timing is everything. Though keywords related to Halloween peak in the week leading up to Halloween, they also start getting more popular in late August and early October.
If you are running promotional offers and special discounts for the spooky season, they should be sent or posted about during the last week of October. Launching your Halloween campaign at least two weeks before the holiday will give you a little more exposure.
Scare Up Sales this Halloween with Charisma
Here are Charisma Communications, we LOVE spooky season! By implementing just one of these Halloween marketing ideas you will amp up your business’ engagement and give sales an extra boost.
Don’t let marketing your business scare you! Our team at Charisma Communications can create email campaigns, blog articles, social media posts, and more to increase your sales this Fall.
Get spooky with Charisma – Let’s talk marketing today!