Charities want their funds to be focused on the good they do in the community, not overspent on traditional marketing and paid advertising. But nonprofit companies need to focus on marketing to engage their community in the cause. An easy and effective way for nonprofits to get website traffic without spending a fortune on paid marketing is content.
When your website ranks higher in search results it becomes easier for volunteers and prospective contributors to locate you and offer help. People looking to invest in a specific cause can find you with ease if you write relevant content on your website.
Charisma Communications talks four highly effective content marketing strategies that can assist non-profits in driving traffic (and increased donations) to their website.
How Can My Charity Use Content Marketing?
Writing relevant content that targets your intended audience through search engines is a vital SEO technique. Pro tips for writing applicable, quality content, specifically for nonprofits:
Storytelling on Your Blog
Research has discovered stories can be more than 20 times more memorable than just facts. Motivate people to connect with your company, tell them your story, your vision and mission, and what you stand for. People are often more likely to be persuaded if you share a story.
Your blog is a great way to share what you’re up to in the community! Our content experts recommend you post consistently to keep your engagement levels high. Throughout the year, you should post 1-2 a month and around the holiday season you should plan to post at least 3-4 times/month.
Don’t worry, our team can help you impact the community and get more donations! Our owner, Corin Harmon, is heavily involved in her community of Tampa, and that’s why she strives to be the best SEO marketing consultant in town!
Share Your Achievements
It’s all about the impact! Sharing what you have done and how it has helped people is a great way to attract more investors and volunteers. People will also feel inclined to participate in your cause and help you attain a lot more when you tell them about your achievements.
These are great to include as videos you can share on social media, your website, email, and so much more!
Use Relevant Keywords in Your Content
Using the right keywords is equally as important as writing content that resonates with them. You can identify the most-searched keywords for your niche by using keyword finder tools like Google Trends. Sound too time-consuming or complicated? Let the pros at Charisma Communications run with this and you can focus on your customers!
Engage with Email Marketing
Sending emails to prospects and volunteers is a highly effective digital marketing strategy. You can turn one-time buyers into loyal, raving fans, and convert prospects into donors and/or volunteers with effective marketing emails.
Asking yourself, “how do I…”:
Build an email list full of your target market? Optimize your emails for the highest click-through and open rates? Automate the process of fostering your leads and turning prospects into customers?
Incorporate Social Media
Incorporating social media as a key element to SEO strategy for nonprofits. You can direct traffic to your website using social media in many ways.
Add a post about initiatives or upcoming events, you can even ask for volunteers or donations. Want to spread awareness about the cause that you support? This is the platform to run with and inspire others to join in the cause.
Be sure to add a link to your website to pull in traffic and get volunteer registrations or donations. Having a social media calendar is the perfect way to organize your posts.
You will benefit from posting 2-4x per week on the different social media channels. Change up the time of day you share your posts to ensure you are hitting a variety of people.
Retarget to Stay Top of Mind
Remarketing, also known as retargeting, is a method of advertising online that can assist you in keeping your brand in front of drive-by traffic after they “X” out of your website.
Create Content for Increased Impact
As a business owner you need to focus on running the business so rely on the pros at Charisma Communications for all your content and SEO needs. Charisma offers a fully integrated strategy to help your organization get more donation dollars than ever before!
Special offer for 501c3 charities: Free month of content! Includes a blog and an email blast ($250 value). Our way to say thanks for all you do. Email us or book a consultation today!